Saturday, 16 October 2010

Pleasure Principles- a label to watch
Pleasure Principle (NY) is Diva Pittala and Adrian Cowen. The duo are interested in a progressive, forward re-thinking of pieces that can be worn every day. Fine jersey, the t-shirt, long sleeves, the tank, draping, and special details are their concern; how to incorporate a dark interpretation of daily life is the result. The line is produced in New York

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